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Welcome To IJARR

International Journal of Advanced Research and Review (IJARR) is a peer reviewed, open access International Scientific ONLINE Journal dedicated for rapid publication (monthly) of high quality original research articles, case reports as well as review articles in all subjects. IJARR with an internationally recognized editorial board emphasizes on producing high quality research content.

We intend to build mutually beneficial and long-lasting relationships with our authors and provide them full support throughout the publishing and the post-publishing processes.


Latest Issue, May 2022

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Nadia simamri, abdelghafour qaba, abderahim aboulfalah, abderraouf soummani

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We report a case of spontaneous hepatic rupture secondary to HELLP syndrome. A favorable evolution was observed after massive transfusion and surgical management limited to hepatic packing. Subcapsular hepatic hematoma is a rare complication of preeclampsia occurring mainly in the context of HELLP syndrome. A high maternal and fetal mortality is observed. Different therapeutic options are presented including medical, surgical and radiological interventions. A unique strategy cannot be defined. Multidisciplinary approach seems mandatory. Surgery should remain as less aggressive as possible.


Non-Governmental Organizations have in the recent past decade encountered challenges in so far as recruitment and selection in Kenya is concerned primarily due to the global financial crisis, changing donor priorities, socio-political dispensations among the population, and competition amongst themselves thus calling them to run sustainably with an appropriate recruitment and selection policies. The purpose of this study, therefore, was to analyze the determinants of recruitment and selection among Non-Governmental Organizations in Busia County in Kenya. Previous studies have focused on Western countries while this study closes the gap by analyzing the determinants of recruitment and selection vis a viz availability of openings, education levels, and equality. Any organization's workforce development strategy must include the recruitment and selection of talented and effective workers. Recruitment and selection involve more than just selecting the best applicant. The selection process can also have an impact on a candidate's likelihood of accepting a job offer and consequent commitment to remaining with the company. Poor selection choices can have several unwanted outcomes for the organization and the employee consisting of better costs of turnover, decreased performance effectiveness, diminished activity pleasure, and reduced work motivation. A descriptive survey was used in this investigation. The study's population consisted of 20 non-governmental organizations (NGOs) in Busia County with a total of 220 employees, 80 of whom were in management positions, using a stratified sampling strategy; a sample size of 60 respondents was achieved. Primary data was collected through questionnaires. In the data analysis, descriptive and factor analysis were used. Tables and figures were used to present the findings. According to the survey's findings, academic credentials are the ultimate desirable formal training. Personal discipline was also proven to be the most desired personal and interpersonal attribute in the survey. As a result, selection procedures, prior training, and personal qualities were identified as important obstacles for Non-Governmental Organizations when it came to personnel selection. According to the report, Non-Governmental Organizations should organize their staff selection rules because they are crucial when hiring people for these organizations. Second, Non-Governmental Organizations must consider the job seekers' communication abilities. Finally, the study suggests that the experience of job applicants is highly essential in the selection process in Non-Governmental Organizations and that all Non-Governmental Organizations should consider the prior experience of job applicants when hiring personnel. This study should be replicated in other Kenyan counties, such as Kisumu and Nairobi, where many Non-Governmental Organizations are located.


Prakanya K, Paheerathan V and Piratheepkumar R

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Dysmenorrhea is one of the most common clinical problems observed in regular practice and it is a medical condition of pain during menstruation that interferes with daily activities. Dysmenorrhea can be correlated with Karppa vayu in Siddha Medicine. An attempt has been made to treat the dysmenorrhea with Siddha system of medicine.
A single blind comparative clinical study was conducted to evaluate the efficacy of Ferula asafoetida resin powder on Karppa vayu (Primary dysmenorrhea) in comparison with standard drug (mefenamic acid).
Forty patients with Karppa vayu disease were selected systematically. The Selected   patients were divided into 4 groups of 10 each. The groups A and B were treated with Ferula asafetida resin powder, orally, thrice a day 650mg and 500mg respectively with the onset of pain, for 3 continuous menstrual cycles. The group C and D were treated by standard drug of 500mg of mefenamic acid, orally, thrice a day from onset of pain for 3 continuous menstrual cycles.
Encouraging results were observed with the trial drug and when comparing Ferula asafetida resin powder and mefenamic acid for severe pain, the 650mg of Ferula asafetida resin power and 500mg of mefenamic acid both are statistically significant relief the pain because the P values <0.005. The P-value of 650mg of Ferula asafetida resin powder and 500mg of mefenamic acid was 0.000 and 0.001, respectively.
When comparing Ferula asafetida resin powder and mefenamic acid for moderate pain, the 500mg of Ferula asafetida resin powder and 500mg of mefenamic acid both are statistically significant relief the pain because of the P-value <0.005. The p-value of both groups is 0.000.
In the present study, Ferula asafetida resin powder can be used as a highly effective internal administrative medicine for Karppa vayu.


The main challenges that consumers face are the abundance of available information, which makes decision making much more complex, and the standardization of products that tend to be identical. Furthermore, one of the main challenges that consumers face is the abundance of available information, which makes the decision-making process much more complex, as well as the standardization of products that tend to be identical. Therefore, this study sought to investigate the influence of emotional branding on consumer brand perception in East African Breweries Limited, Kenya. A descriptive research design was used in this study. The study unit of analysis was EABL distributors in Nairobi City County, Kenya, and the unit of observation was each distributor’s registered customers. Using the stratified sampling technique, respondents were divided into 11 categories of EABL distributors within Nairobi City County. Following that, these respondents were chosen using a simple random sampling method. The study's sample size was 355 respondents. The study relied on primary data gathered through the use of questionnaires. To determine how variables influence one another, descriptive statistical analysis such as mean and standard deviation were used, as well as multiple regressions. Emotional branding, was found to have a positive and significant influence on consumer brand perception in East African Breweries Limited, Kenya. The study concludes that emotional branding enabled the organization to develop, design and implement a branding strategy based on the specific positive emotions of its customers. The study recommended that the organization should identify its audience's emotional triggers by determining what its target audience is most likely to be excited about, and then incorporate that into each point of the sales funnel.


Dr. Priyanka Lal, Dr. Shilpa Narayanswamy*

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This was live case-based research at an FMCG warehouse based in Mumbai, Maharashtra. The area of focus was towards B2B last-mile delivery.
The research had two major objectives: Study the last-mile delivery present process to understand the gaps and shortcomings experienced. Also, focus on issues faced by the software existing at the warehouse for vehicle planning and routing.
Initial phase was exploratory research to arrive at the various last mile delivery options that are used by different industries. Then the attention was directed towards FMCG industry exclusively. Later, primary research was carried out by two methods – firstly, the process of observation being at the warehouse and learnings from the day-to-day tasks; Secondly – detailed interviews at the warehouse were taken of the personnel involved in the tasks.
All the area of concerns were listed as per interactions with the personnel implanting the software. To map down the problems faced to its core, the framework of the software was studied in detail.


Sorghum [Sorghum bicolor (L.) Moench, Poaceaea family] 2n = 20) is the 5th most important cereal crop and is the dietary staple of more than 500 million people in 30 countries. In Ethiopia, sorghum is the third largest cereal crop in area coverage and total production preceded by tef and maize. In Ethiopia, South and South-western part of Ethiopia was one of major coffee growing regions and have climatic and edaphic factors that combine well to meet the requirements of both coffee and cereals. In collaboration with sorghum improvement program, Jimma research center was conducting different sorghum experiments at Omonada, Kersa,Yem special wereda and Shebe sombo to identify adaptable technologies for agro-ecologies of south-western part of Ethiopia. Jimma research center conducted adaptable and high yielding technologies for mid altitude and lowland areas of south-western part of Ethiopia. Major challenging factors for sorghum improvements were lack of varieties with specific trait and adaptatibility, diseases and insects’ threat, drought and limited availability of quality seed and instability of researchers, dieases, weeds and birds were major breeding and production threat of south-western Ethiopia.